SOHO and London locations are up and running and boy are we having the most amazing time improving pet lives and owners lifestyles globally. In 2017 you will see Tokyo Japan launch as our Asia Pacific Flagship Store along with a second New York City location. Additional locations in the U.S.A. are now being scouted and our Executive team will be diving into market data mid-year to determine new locations.
As mentioned before we are relocating our Executive team to London for 2017 to learn about what the local market requires. One key item we have already discovered and acted on is the need for quality pet food. We have previously looked at this market and decided it wasn't right for our New York location. However, we are going to give this a try in Lonon.
We know that transitioning a pet's food is difficult and we are here to help you. We offer returns on all food that doesn't work for you and your pet. We will ask questions so that we can suggest an alternative selection. Also, there are tricks to transitioning food that any of our pet concierges can share with you. We have detailed collateral on this subject in our Fashion Street location.
For now, Soho will not have food products due to the nature of the market and we will continue to do what we do best with furnishings, accessories, and grooming.
Happy New Year
New Couture In-House For London